At a time of football riches beyond comparison, legendary Spain and Atletico Madrid striker Fernando Torres has a few ideas about how to spend it.
The gulf between the biggest clubs and their competitors needs to be reined in, according to Torres, and those with swollen bank balances should give some away.
Torres is in Melbourne for the local leg of the International Champions Cup, a series of friendlies between the biggest clubs in the world.
Atletico round out the tournament on Friday against English Premier League side Tottenham and, on Sunday, it's A-League heavyweights Melbourne Victory.
In Melbourne, it's hard to look at the event without getting caught up in the economics.
Each of the three touring sides, adding Italian super club Juventus, are reportedly $5 million richer for their time in Australia.
Tournament organiser TLA has reportedly received up to $10 million in state government funding to help lure the clubs.
While in Australia, Juventus are in the middle of two blockbuster transfers.
French midfielder Paul Pogba is set to leave Italy to re-join Manchester United for a world-record fee of $175 million.
At the same time, Gonzalo Higuain joined Juventus for $132 million, strengthening the winners of the past five Serie A titles.
Torres knows a thing or two about moving for big money.
In 2011, he joined Chelsea from Liverpool for STG50 million ($A88.25 million), a then-record British transfer fee.
The least-successful four seasons of his career followed, before a romantic move back to boyhood club Atletico.
In a world of over-inflated transfer fees, it was a move to gladden the heart.
"Sometimes in your life, you feel you need something different - something you can only find in one place. In my case, the place was Atletico," he told AAP.
The World Cup winner and two-time European champion said football was enduring a difficult time.
"Football is getting bigger and stronger. The big clubs are getting more money easily which is a problem," he said.
"If they have the money and they can pay ... (they) just do it.
"What I would like is to level the clubs more. There is a big difference between the big clubs and the small clubs and they play for the same competition.
"It is not fair."
He said those profiting from the out-of-control marketplace, including players, should give back.
"We have a responsibility to help others.
"Many players they do - they have their foundation. They help as much as they can.
"I come from Fuenlabrada - a working-class place in the south of Madrid. I know how difficult it is to open the way.
"This is one of the things I would like to try to explain to my kids.
"I know what it is to have to work to get something. It is one of the responsibilities we have to show people that we help others."